Illustrated Maps for a Miami Beach Boat Show

Yachts Miami Beach maps used for the boat show programs, website and signs

Artist, Illustrator, Designer: John Potter - Escape Key Graphics
Client: Show Management

Maps for the Yachts Miami Beach boat show formerly known as the Yacht and Brokerage Show in Miami Beach.
I have created the illustrated map for the Yacht and Brokerage Show in Miami Beach for five consecutive years now. In 2013 I introduced 3D design to the map, which was a major change, and each year I have changed the treatment to varying degrees. The map is used in the boat show program and sometimes by media outlets and magazines. Below you can see previous year’s maps for comparison. If you scroll further down you can also see some other related maps I revise and/or create every year.
This map used to be called the Parking Map and is now called the Shuttle Bus Pick Up and Drop Off Locations Map. You will find it helpful when choosing where to park and which bus to catch to reach your destination. They are printed in the program and used as signage.
Also among the body of work were designs for the “You Are Here” signs. The map had to be rendered again from North and South and all keying had to be redone to reflect each view. This would have been virtually impossible using my old hand drawn technique. These have to be recreated every year to reflect changes in the dock arrangements as well as any minor details.
The signs are about eight feet tall. They asked that I use a red background to match the sponsor’s logo in this one.
(This specific sign is from 2014)
I also designed the font used in the header as you can see here
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