1950s Diner Food Truck

1950s diner style illustration for a vinyl wrap on a food vendor's truck

Artist, Illustrator*: John Potter - Escape Key Graphics
Logo Design: Barry Belotti - Belgraphix Marketing Group
Client: Belgraphix Marketing Group

*There was extensive use of stock models and photography in this illustration. Flat graphics and illustrations hanging on the walls were supplied by the client. Logo design by Barry Belotti.
Photos supplied by Belgraphix
The client has a food truck and wanted a 1950s diner style illustration for a vinyl wrap. What the client originally envisioned was more like the walls of the interior of the diner (Trompe l'oeil style). One of his "must haves" was the stylized bar stools. Unfortunately there was steel plating around the bottom of the actual truck and there just wasn't room for renderings of full scale stools. The solution was a more 3D, deep perspective rendering.

The "exterior" was created with Illustrator.The "interior" was mostly created in Sketchup and rendered and then edited with Photoshop. Some people are stock 3D models, some are retouched stock photography and some are a combination of both. There is a little bit of drawing in Photoshop as well. Working on it felt more like working on a collage than a typical illustration to me. I took a pragmatic approach to this and used what was available rather than working from scratch whenever possible. As a result, I don't take full credit for this as illustration, but rather see it as a problem solved for a client. Using what was available rather than working from scratch whenever possible reduced labor and cost. This ensured that I could hit the tight deadline.
Photos supplied by Belgraphix
Photos supplied by Belgraphix
Photos supplied by Belgraphix
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